P.S. Per the Steve Hoffman audio forum, these are rebranded Straight Wire Flexconnect II cables. I don't think Schitt is getting rich off these as a reseller. I trust Schitt's "endorsement" (more or less) by being a reseller of these considering Schitt's product line and history of delivering affordable "can do" audio solutions (their DACs and headphone amps have a solid reputation).
Ecouton LQL 200; Schiit Ragnarok; Schiit USB -Kabel; Schiit Yggdrasil, German Highend LGS-2 LS, Project Stream Box S2, Audirvana, Mathaudio RoomEQ